A cookie is a small file containing a string of characters that is sent to your computer or device when you visit a website. When you visit the site again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information.
If you personalize pages on our Websites, fill out a form or register for the Subscription Service, a cookie helps us to recall your specific information on subsequent visits. When you return to the same Website, the information you previously provided can be retrieved, so you can easily use the customized features.
Cookies set by the website owner (in this case, The Yield) are called "first party cookies". Cookies set by parties other than the website owner are called "third party cookies".
We use first party and third party cookies for several reasons. Some cookies are required for technical reasons in order for our
Websites to operate; we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Websites.
For example, The Yield keeps track of the Websites and pages you visit within The Yield, in order to determine what portion of the The Yield Website is the most popular or most used. This data is used to deliver customized content and promotions within the The Yield Website to customers whose behaviour indicates that they are interested in a particular subject area.
Third parties serve cookies through our Websites for analytics and other purposes. This is described in more detail below.What types of cookies do we use and how do we use them?
The cookies The Yield uses include:
Essential website cookies: These cookies are strictly necessary to provide you with services available through our Websites, Subscription Service and Mobile Apps and to use some of its features, such as access to secure areas.
Performance and functionality cookies: These cookies are used to enhance the performance and functionality of our Websites, Subscription Service and Mobile Apps but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.
Analytics and customisation cookies: These cookies collect information that is used either in aggregate form to help us understand how our Websites, Subscription Service and Mobile Apps are being used or how effective our marketing campaigns are, or to help us customise our Websites for you.
Social networking cookies: These cookies are used to enable you to share pages and content that you find interesting on our Websites, Subscription Service or Mobile Apps through third party social networking and other websites. These cookies may also be used for advertising purposes too.How can I control cookies?
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by clicking on the
appropriate opt-out links provided below.
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/
You may opt out by clicking here: http://preferences.truste.com/
(or if located in the European Union, by clicking here: http://www.youronlinechoices.eu/
Please note this does not opt you out of being served advertising; it opts you out of being served customised advertising. You will continue to receive generic advertisements.