Role: Digital Marketing Specialist:
Reporting to: Marketing and Communications Manager
Salary: a market competitive package including participation in The Yield’s employee share options plan.
Hours: permanent full time
The Yield is hiring. Come join us to change the face of agricultural technology and help feed the world without wrecking the planet. We are looking for a Digital Marketing Specialist with experience, passion and creativity.
The Yield is an Internet of Things (IoT) agriculture technology company. We take the guesswork out of growing. We help improve customers’ yields by providing on-farm sensors and a customised information service to make faster decisions. We work with leading farmers.
The world needs to produce 70% more food by 2050 to feed the planet at a time of unprecedented resource constraints and the impact of climate change. Our aim is to be a global leader in intelligent solutions in the food industry. We are developing our IoT solutions in Australia before scaling aggressively globally.
The Yield has a highly-focused team that brings together world-leading agriculturists, scientists and technologists. We partner with some of the global giants of technology services like Bosch, Intel and Microsoft. We have a strong commitment to open innovation and collaboration both internally and externally. A core value is that we work with the best and share the rewards.
Our founder and Managing Director has spent her life time promoting inclusion and diversity at work. Our business is committed to creating the right culture, systems and flexibility for everyone regardless of gender, race, ethnicity, disability or sexual orientation to thrive and reach their full potential. We were awarded the Australian Information Industry Association (AIIA) inaugural #TechDiversity award in 2016 in recognition of our achievements.
This minimum eight-month maternity leave contract role will give a talented Digital Marketing Specialist the opportunity to manage the global digital marketing activities for a fast-growing AgTech company, with strategic global investors like Bosch and KPMG.
Reporting to the Marketing & Communications Manager, the Digital Marketing Specialist will be responsible for owning The Yield’s global digital presence and managing and implementing our digital strategy.
You will be a part of a proactive, highly-talented team, working towards the launch of a global SaaS product in mid-2019. You will use your knowledge and expertise to build and optimise end-to-end digital funnels that will attract, nurture and convert leads.
This is the perfect opportunity for a digital marketer with strong technical skills, looking to make their mark in a rapidly growing industry.
1. SaaS Product
End-to-end management of multi-channel marketing strategies of a global SaaS product. Includes:
Responsible for the management of The Yield websites. Includes:
Implement and manage new and existing PPC campaigns. Includes:
Technical and on-page SEO management, including deep-dive analysis of competitors. Includes:
6. Marketing Automation
Support The Yield’s marketing and product teams with marketing and customer journey automation. Includes:
To be successful in this role you must have:
You will have a degree or tertiary qualification in relevant disciplines or equivalent experience.
You are a strong digital marketer with a passion for the technical and analytical side of things. You possess the confidence to build highly targeted campaigns, content and digital funnels, and the ability to analyse those campaigns and optimise them accordingly.
You are comfortable with utilising a suite of marketing software, including Marketo, Webflow, Moz and Google Analytics. You are a strategic thinker willing to roll up the sleeves and execute on tactical plans. You thrive in an environment of rapid change and innovation. You aren’t afraid to take responsibility for your work, to stretch yourself and to be challenged. We also hope you love all things food and can relate to producers across the value chain.
We are looking for talented women and men who share our passion and hire on both skills and values. We are a truly diverse company and are actively striving to be an industry leader in building inclusive technology teams. We offer a supportive and flexible working environment, including giving our staff the tools needed to work remotely.
Check out our LinkedIn company page for details.