The Yield is on a mission to transform the agriculture and food industries using technology. Today, and 50 years from now.
We want to make the latest digital technology available to every grower, because we know it is uniquely able to help them make faster, more informed decisions.
It’s also our aim to help achieve sustainable food production, and increase global readiness for future challenges.
Here’s how we do it.
The most important thing to know about data is that it increases in value the more it is used.
There are dozens of ways we can put data to work – from using it to enhance decision-making on farms and creating process efficiencies across the food chain, to fine tuning the products and services available to growers.
Data can also be used to develop new scientific models, like predicting disease risks for certain crops or regions.
As a company, we are committed to working with data in a way that benefits growers. We maintain a secure cloud environment where data is curated, quality controlled and stored, so it can be re-purposed for a positive benefit. Importantly, as a customer of The Yield you own your personal and on-farm data, and the decision to share it for any commercial benefit rests with you.
As the use of data raises many questions from growers, below are some common questions and their answers.