AgTech leaders headline AdvanceAg SA conference


An international leader in agricultural technology will be the keynote speaker at the 2021 AdvanceAg conference at the Adelaide Convention Centre on 23 July 2021.

Founding Executive Director of Agritech New Zealand and current Head of Global Alliances, Peter Wren-Hilton, will be the keynote speaker, followed by Ros Harvey, entrepreneur, and Founder and Managing Director of multi award winning Australian AgTech company, ‘The Yield’.

Minister for Primary Industries and Regional Development David Basham said AdvanceAg promises to be one of the biggest AgTech events in Australia in 2021.

"The AdvanceAg conference is part of the AgTech Strategic Plan priorities to increase collaboration and networking amongst farmers and the AgTech community," Minister Basham said.

"It is exciting to have the calibre of Peter Wren-Hilton coming from across the ditch to give insights as to why New Zealand is a world leader on AgTech adoption.

"Mr Wren-Hilton has been at the forefront of AgTech adoption in New Zealand and building the country’s AgTech ecosystem over a long period of time.

"I’m also looking forward to welcoming Ros Harvey, who leads AgTech company 'The Yield' which uses machine learning, data science and scalable digital technology to power its technology to solve real challenges at farm level and throughout the food chain.

"The focus of AdvanceAg is to provide insight into the practical application and on-farm benefits from AgTech to increase uptake in South Australia.

"The conference will feature AgTech providers presenting with farmers about the application of technology on their farm. We want to be able to demonstrate to producers a range of technology that can be implemented now to create efficiencies on farm."

Mr Wren-Hilton said he was looking forward to seeing first-hand the AgTech landscape of South Australia.

"There are a lot of similarities between New Zealand and Australia and benefits to be derived from sharing experiences, particularly from what we have learnt on our path to adoption," said Mr WrenHilton.

"I’ve been following some of the recent AgTech ecosystem developments in South Australia and am grateful for the opportunity to be a part of AdvanceAg."

The conference will be held at the Adelaide Convention Centre and will feature more than 50 speakers and exhibitors, including panel and pitch sessions.

As AdvanceAg’s platinum sponsor, Elders Managing Director and Chief Executive Officer Mark Allison said the company was proud to be supporting the conference for the second year running.

"Increasing the adoption of AgTech is so important in creating efficiencies for producers and benefiting the industry at large," said Mr Allison.

"We see the real value in bringing together an audience of producers and technology providers and everyone in between to make this happen – so we are excited to be returning to AdvanceAg as Platinum and Keynote sponsor for 2021."

AdvanceAg is part of the Marshall Liberal Government’s commitment to accelerating the use of AgTech by the state’s primary producers to increase productivity and profitability as part of the target to reach food, wine and agribusiness revenue of $23 billion by 2030.

Tickets are now available with an early bird discount on offer until 28 May 2021 by visiting

from left: Peter Wren-Hilton, keynote speaker;  and Ros Harvey, entrepreneur, founder and Managing Director of Agtech company, The Yield.

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